Honda Honda has been quick to signal some radical changes in direction to enable it to endure the tough times expected in 2009. Following news that it is cancelling all F1 racing involvement and development, and likewise with the successor to the NSX sports car , the company has announced it intends to pursue ever cleaner automotive technologies and the most exciting of its announcements is that it will have an electric motorcycle on the market before the end of 2010. Honda’s original core product was the motorcycle and history shows that motorcycle sales remain strong in difficult times – the Honda announcement of an electric motorcycle is likely to spur rivals Yamaha and Suzuki into action, with both having shown fantastic electric bikes already, and both afraid to give Honda a head start in what will surely be a massive market.